Not my head (for which 7 5/8 hatwear is a tad snug), but my header; the big ol’ name thingy at the top of this and every other page on my site. Is it too big?
Part of me says, “Yes, it’s absolutely huge – ridiculously so.”
But it’s right there that my inner designer finds itself in conflict with my gut reaction.
Which is to say, I like it. Big, bold, beautiful.
At least I think I do.
What do you say?
UPDATE: I shrank it down (from 554 pixels to 425; roughly 25 percent) to see how it looked … and I like it better smaller. So, the question is really moot. Never mind. I’m sorry I bothered you.
I’m all for companies saving money to improve the bottom line. But there has to be a better way to cut expenses than forcing frustrated customers to call Bangalore, Mumbai or Wherever-the-Heck, India, for help.
Before I rant, a disclaimer: Yes, I know those folks in the call centers are just doing their jobs. I believe they actually want to be helpful and resolve my issues. They’re undoubtedly proud of their work and, to one degree or another, the companies for which they work.
The problem is they’re too detached from the actual problems we consumers face with the products and services they represent (being a couple oceans away and all), and they’re woefully unprepared (not their fault) to analyze problems outside the binder full of scripts on the desk in front of them (“have you tried plugging in the unit? Please plug it in now”). And, of course, there are the language barriers that often result in frustration on all sides as phone reps and customers struggle to understand one another. All that said, teaching Indian nationals to apologize for American companies’ shortcomings does not create a positive customer experience!
So back to my story.
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Can people in your company or work group tell the difference between good work and great work? How about lousy work? More importantly, does it really matter to your leaders and colleagues which they get? [More]
Got a call from the local chapter of the IABC (International Association of Business Communicators) several weeks ago, asking if I’d be willing to be interviewed about the communications job market for an article in their monthly News & Views publication. They must have figured since Best Buy is a big local company with a well-regarded communications function they could pass even me off as a subject matter “expert.”
I must say I was uneasy playing the role. [More]