Once again, I’m signed up to talk about Best Buy’s approach to encouraging employees to learn, love and live their brand; this time at the 5th Annual Marcus Evans Internal Branding & Employee Engagement conference in Miami, Fla., Feb. 24 and 25. See you in sunny south Florida!
Updated March 12. We were shooting to Mashup this week, but we’ve postponed the big event until April 26-29.
What’s a mashup? It’s when two or more works or ideas come together to form something new and dynamic.
A Best Buy Mashup … well, that’s something a little bit different based on the same general concept of bringing things (hint: people) together.
Stay tuned.
If you’ve been watching this space in the last few weeks, you know that I was pulling together a presentation for the IABC 2010 Employee Communication Conference Oct. 28-29 in Chicago – a presentation that I reprised at the IABC-Minnesota Fall Conference Nov. 3 in Minneapolis.
My assigned subject was “Employees As Ambassadors for Your Brand,” so I talked about how we approach the challenge of developing brand ambassadors at Best Buy. Brand ambassadors are employees who are passionate about the company for which they work; deliver a second-to-none experience for customers; and take personal responsibility for convincing customers to love the company and/or its product(s) and encouraging them to come back again and again and again.
At Best Buy, we believe employees need four key needs to be met in order to become brand ambassadors:
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Now I guess I’m committed (and I think maybe I should be!).
Today, I booked flights and a hotel room … Now I have to come up with something to say at the IABC 2010 Employee Communication Conference Oct. 28-29 in Chicago, Ill.
My presentation is entitled (something like) “Employees as ambassadors for your brand.” I’m pretty sure I didn’t pen that title because I lean toward statements or directives in titles (think: “Hug that customer or get out!”), not so much the vague description of potential content.
This here is the description I wrote up for the session: [More]
10/1 UPDATE: Both open positions have now closed. We’ll be contacting candidates for interviews soon. In case you’re interested, there are two open Best Buy communications jobs posted on the company’s careers page and on IABC’s Job Centre. I know of a few people who have tracked me down via LinkedIn or by “Googling” me – and that led them here to learn more about the jobs and/or the hiring manager (c’est moi), so I figured maybe I should offer my visitors (presumably, you) a little help when they show up.
First, the job listings. I should mention that unfortunately, we are not offering relocation with either position. However, the salaries are pretty darn good, and the cost of living in these parts can be quite manageable, so come to Minnesota! [More]
The 2011 Super Bowl game between the champion Green Bay Packers and the Pittsburgh Steelers marked our favorite yellow tag retailer’s first-ever appearance among iconic, big-name brands on the world’s biggest advertising stage.
