About
Tim Connelly is director of brand & reputation communications at Best Buy Corp. in Richfield, Minn. He is a husband, father, landlord, home remodeler and a guy his doctors say needs to shed pounds. This is all blog fodder.
Professionally speaking, I’m a corporate communications guy. I ideate, analyze and strategize. And I blog and tweet but never ever yammer. You’ll find me on Facebook and LinkedIn.
I joined the Best Buy internal communications team in Aug. 2008, and lead a team working to align, enhance and altogether strengthen the company’s brand and reputation around the country (soon the world!) – from corporate headquarters in Richfield, Minn., half a stone’s throw south of Minneapolis.
I’m still figuring out what that really means but it’s fun to say and a rush to write.
Along with my prescribed and assigned day job, I sometimes explore uses and abuses of social media in a corporate setting. While many claim expertise in this new approach to communication through somewhat human e-connection, I do not. I am a social media explorer traipsing across this new media landscape in search of the big “ah-HA!” that will help me make sense of (and find actual value in) all this online jabber.
All that said, I need to point out that opinions expressed in this space are those of the author (that’s me), and do not represent the positions, strategies or opinions of Best Buy or any of its affiliate companies – or any other company, government, agency or entity (plant, animal or mineral) that has ever existed anywhere.
Until Aug. 2008, I was a foot soldier in IBM’s formidable global communications army, where I had held a variety of roles since June 30, 1999. My last gig there focused on equipping IBM sales teams in banking and financial services to engage with their clients and, more importantly, driving the company’s sharpened strategic focus on increasing client value. Prior to that, I toiled in internal and intranet communications across five different business units and CHQ.
Personally speaking, I am a resident of Minnesota, a husband (to The Wife™), father of three (The Oldest Daughter™, The Middle Daughter™ and The Son™), master of four (two dogs, a cat and a guinea pig); and preferrer of beer over wine, classic rock over everything else, pie over cake, day over night, Huskies over Cougars (by light years!) and Diet Coke over any kind of Pepsi.
I am originally from Tacoma, Wash. I got my B.A. from the University of Washington, and an M.A. in Teaching from the University of Puget Sound. I have worked as a corporate communications guy, manager and director; newspaper editor; high school teacher; print salesman; corporate print production manager; freelance writer; cub newspaper reporter and professional soccer team PR guy (in reverse order of appearance).
So now you know.





