Twelpforce

Best Buy has launched a Twitter help (“twelp” -- get it?) initiative called Twelpforce to give customers a way to ask questions about products and receive instant, or near instantaneous, response from the company’s customer-facing employees, be they blue shirts, Geek Squaders, customer service call center reps or even corporate headquarters types like yours truly.

Have a question? Ask the force at www.twitter.com/twelpforce. Share your experience in a comment below.

Here’s the new TV advertisement that heralds the mustering of the Twelpforce.

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